From Chairman ATMA
Tyre Industry in India has the potential to lead the march of Indian manufacturing globally in the new world order. Amid new geo-political warfare, the world is keenly looking for alternatives to China for sourcing a host of products. This could be India’s moment if we are able to seize the opportunity by promoting those sectors that have earned wide acclaim and Tyre Industry certainly ranks high on that list.
Tyre Industry represents the true spirit of Make in India. Not only the industry has worked for a self-reliant India with all the tyres being manufactured indigenously but the industry has emerged as a major exporter too. Indian manufactured tyres are being exported to more than 100 countries in the world including the most discerning ones such as US and European countries. Exports of tyres from India are in the range of over Rs 12000 crore per annum.
Today India has some of the finest radial tyre manufacturing facilities in the world and the products are world class as evident from the rising demand of Indian tyres worldwide. A majority of International vehicle majors (OEMs) in India have been rolling out marquee models on India-made tyres which should not leave an iota of doubt about the quality of Indian tyres.
Indian Tyre Industry has built a unique brand equity for itself worldwide. It is time the industry is encouraged with policy support. Curbs on indiscriminate import of tyres in India and availability of natural rubber at internationally competitive prices through reduced duties are two of most genuine requirements of the Tyre Industry which should be addressed with utmost urgency. If policy enablers are in place, Tyre Industry has the potential to increase exports by three times from India in a short period of time.