India’s performance in road safety leaves much to be desired. Unfortunately, the role of tyres in road safety is grossly underestimated in India. In fact, tyres which bear the weight of the vehicle and are the only point of contact with the road, do deserve care and maintenance for safe journeys. Interestingly, tyre care and maintenance is so easy and yet so widely overlooked. ATMA, along with its technical partner ITTAC, has taken it upon itself to raise awareness about the vital issue of Tyre Care & Safety.