ATMA Convention charts out road map for Tyre Industry

ATMA Annual Convention 2018, the flagship event of Tyre Industry in India, concluded with a call for closer collaboration between tyre industry and its stakeholders especially the Auto OEMs for unfolding mega potential of tyre industry’s rich value chain.

As one of the largest conferences on the automotive calendar of India,  ATMA Convention brought together automotive and tyre industry leaders, top policy makers, government officials, thought leaders and consultants. The deliberations helped chalk out the agenda for the future while discussing current realities of the tyre industry.

In his welcome address, Mr Satish Sharma, Chairman ATMA said, “Having played its well deserved role as a lead sector of manufacturing, Tyre Industry in India is at the cusp of a significant growth. At a time when private investment cycle in India is yet to be revived, Indian tyre industry has invested over Rs. 45000 crore ($7 billion) in recent years.

“FY18 has been a breakthrough year for the Tyre Industry. The Government has supported the Tyre sector by way of imposing Anti Dumping Duty (ADD) on Truck and Bus Radial Tyres from China and by increasing the Customs Duty on Tyres to 15% (from 10%) in the Union Budget”, said Mr Sharma.

Speaking on the occasion, Chief Guest Inaugural Session Mr Suresh Prabhu, Union Minister of Commerce & Industry said, “All stakeholders (producers and consumers of Rubber) need to work together along with the Government to arrive at a Policy that is conducive to the growth of the Indian Rubber Sector and meets the needs of both Rubber growers and consumers of Rubber” . Tyre Industry is the engine of mobility and is truly the soul of the auto sector. Growth in the Tyre sector indicates a growing auto sector and in-turn a growing economy, he said.

That tyre industry is globally competitive and geared to take on the world came out clearly in the high profile panel discussion on tyre industry participated by Mr. Neeraj Kanwar, VCMD Apollo Tyres,  Dr. Raghupati Singhania, CMD JK Tyre & Industries & Mr. Arun Mammen, VCMD MRF. In one voice, industry leaders showed their commitment for continuing manufacturing excellence and make a mark globally.

Mr Rakesh Batra, Partner and National Leader Automotive, Ernst and Young made a theme presentation on Redefining Tyre Industry – OEM Partnership. In a panel discussion, four top executives of Tyre Industry with years of experience of partnering with Auto-OEMs discussed about  future of mobility and the respective roles of Tyre and Auto sectors. The panelists included Mr Ajay Sevekari, Director Bridgestone IndiaMr Minaz Hassam, CFO and MD Continental IndiaMr V K Misra, Technical Director, JK Tyre and Mr Koshy Varghese, Executive VP, MRF Ltd.

While terming Indian Tyre Industry as a mature and established industrial segment, Chief Guest of the Valedictory Session, Mr Amitabh Kant CEO NITI Aayog exhorted the industry to take disruptions in automotive sector in its stride and continue to remain focused on manufacturing excellence.

In his theme address on Tyre Industry – Government Partnership, Mr Anant Goenka, MD CEAT & Vice Chairman ATMA said,  Tyre industry and the Govt have been working in sync with each other and in the coming days, the industry looks forward to much closer cooperation. He emphasized on the need to accelerate the process of Natural Rubber Policy formulation for optimum growth of Rubber value chain and addressal of Inverted duty structure.

Release of Reports & Commemorative Volumes

An important highlight of the first ATMA Convention was the release of a series of reports and studies. A Tyre Industry Research Report titled “Turning the Wheels of Progress” was released by Mr. Suresh Prabhu. Prepared by Thought Arbitrage Research Institute (TARI) (headed by Mr Kaushik Dutta), the report underlines tyre industry’s competitiveness, export achievements and the policy enablers which could accelerate industry’s growth.  Mr Amitabh Kant released a Study on Corporate Social Responsibility (CSR) by Tyre sector in India.  A commemorative volume on Indian Tyre industry’s Journey over the Years was also released on the occasion.

Launch of ATMA Fleet Management Awards

Fleet Management Companies have been playing a key role in improving competitiveness of transportation sector. On the occasion of first Convention, ATMA launched Fleet Management Awards to recognize the excellence in the sector. Five Fleet Management awards were conferred in the fields of Drivers’ Training & HR Practices; Safety Initiatives; Adoption of Technology/ Telematics; Adoption of Efficiency Measures and Corporate Social Responsibility.  Mr Amitabh Kant, CEO NITI Aayog presented the awards to the winners in a glittering ceremony.