After a highly successful Tyre Care & Safety campaign at Honda Cars India at their Greater Noida plant earlier this year, Honda Cars invited ATMA and ITTAC to hold a similar activity at their Tapukara (Rajasthan) plant for the benefit of Honda Cars employees. Service engineers from ATMA member companies under the supervision of project coordinator Mr S S Gusain inspected tyres of the cars parked, held interactive seminars with employees for safe tyre care practices and distributed free literature.

“The role of well-maintained tyres in overall road safety is crucial. After all, tyres are the only point of contact with the road. A large number of accidents can be prevented if simple steps are taken to maintain tyres”, said Mr. Satish Sharma, Chairman ATMA.

Union Government has been taking keen interest in tyre safety programme being run by ATMA & ITTAC. Mr Ramesh Abhishek, Secretary DIPP recently released the Tyre Care & Safety report.
Tyre companies which have been participating in ATMA tyre safety and re-skilling drives include Apollo Tyres,  Birla Tyres, Bridgestone, Ceat, Continental, Goodyear, JK Tyre, Michelin, MRF, TVS and Yokohama.