Bharat Mobility Expo 2024 served as a pivotal platform for the Tyre Industry to engage with stakeholders, conveying messages of growth, safety, sustainability, and self-reliance. Exquisitely designed ATMA Stall with three arches in tri colour acted as the gateway to an Atmanirbhar Tyre Industry pavilion.

Display of replicas of Tyres made by school students from waste and recyclable material attracted a lot of attention. Besides a message was sent on reuse of End- of-Life tyres through a range of imaginatively designed artefacts.

The expo provided an opportunity to showcase INROAD (Indian Natural Rubber Operations for Assisted Development) Project, the first ever initiative in the world involving Investment by 4 major Indian Tyre companies in development of 2 Lakh ha of Rubber plantation in the North East with the support of Rubber Board of India.

Display/Exhibition of Tyre safety posters made by school children as a part of ATMA Tyre Safety awareness campaigns in schools helped sensitise visitors.

A notable highlight of the Expo was the visit of Hon’ble Prime Minister Sh. Narendra Modi to ATMA’s stall, where he displayed a keen interest in the Tyre Industry’s sustainability initiatives.

Accompanied by Minister of Commerce & Industry Sh Piyush Goyal and Minister for Heavy Industries Dr. Mahendra Nath Pandey, Hon’ble Prime Minister’s gracious presence and considerable time spent in learning about the industry marked a defining moment.

Hon’ble PM Modi was ushered in by ATMA Chairman Mr Anshuman Singhania who took the dignitaries around the entire Tyre Industry Pavilion including ATMA and its member companies.