Having undertaken several campaigns aimed at sensitizing Passenger Vehicle (PV) owners on tyre safety, ATMA has sharpened focus on Tyre Care & Road Safety awareness amongst Commercial Vehicle (CV) drivers.

Commencing the drive in right earnest, Automotive Tyre Manufacturers Association (ATMA) has joined hands with Indian Synthetic Rubber P Ltd (ISRPL), a joint venture of Indian Oil Corporation & TSRC- Taiwan for increasing tyre safety awareness  amongst a large number of transporters and supply chain drivers associated with ISRPL.

 A day-long session was held at Panipat Refinery campus of Indian Oil recently attended by drivers, logistics in-charge, fleet owners and top management of ISRPL. The session was held by ATMA in association with its technical partner Indian Tyre Technical Advisory Committee (ITTAC).

“It is the commercial vehicle drivers who drive the wheels of economy. ATMA TESS (Technology, Environment, Safety & Standards) Group felt a heightened need for training commercial vehicle drivers on tyre safety. We compliment ISRPL for coming forward and getting actively involved in training of its supply chain drivers”, said Mr P K Mohamed, Convener ATMA TESS Group.

 “Especially in North India, winters tend to get foggy. Commercial vehicles stranded on the roads could prove risky as it could lead to traffic snarls. We would wish that drivers take proactive measures to maintain their tyres so that down time could be minimised. Such training sessions held in an intimate setting also provide an opportunity to the drivers to clarify their doubts”, said Mr Rajiv Budhraja, Director General ATMA.

“Specially designed training modules were prepared in vernacular languages for ease of training to CV drivers. Booklets on tyre care in vernacular languages were also distributed on the occasion. Based on the feedback received, we will modify the training modules, said Mr Dipankar Paul, Coordinator Safety, ATMA.

Showing commitment to the cause, top management of ISRPL including Mr Joe Cheng (Chief Operating Officer), Mr Bishwajeet Bose ( GM Marketing) , Mr Bibhuti Chowdhury (Head-Materials) and Mr Lalit Sharma (Dy GM –Materials) participated in the Tyre safety session as a morale booster for the drivers.