Heralding the New Year on the theme of Safer India, Automotive Tyre Manufacturers Association (ATMA) launched a major exercise by engaging school students on Road & Tyre Safety. The day-long event was held at TDI International School at Kundli Sonepat (Haryana) and witnessed participation of around 250 students.

The event provided a platform to young participants to unleash their potential  by participating in a coloring competition on road safety. A jury checked the posters and winners in three age groups were  awarded amid applause.

While the children were engaged in a coloring competition on the theme of Road safety, assembled parents were briefed about Tyre safety through distribution of Tyre Safety booklets.

“Children can be instrumental in spreading awareness on road safety in the society.  Children travelling with families can insist on road safety in a way that no regulation can match. United Nations is also of the view that children in India can help in improving road safety by spreading awareness on the same”, said Mr Rajiv Budhraja, Director General ATMA.

‘Catch them young’ should be the motto. The children need to be sensitised on road safety from a young age so that they realize that they have a responsibility for safety of  themselves and their families, added Mr Budhraja.

ATMA has released an animation film in which a family is seen going on a vacation. A caring husband has got the car checked thoroughly but draws a blank when the kid asks him if the tyres were checked too since tyre is a safety component.

Speaking on the occasion Mr Akshay Taneja, Vice Chairman TDI International School said, “Spreading awareness on road safety needs to be at the top of the agenda for every corporate in India. We are privileged to join hands with national industry bodies ATMA and ITTAC in this laudable cause. The children participated in Road safety colouring activity with great enthusiasm”

The event saw participation of several school principals from Sonepat besides Principal of TDI International School Mr Harender Sharma.